Febria Lina, L., N. Azizia Gia Mutiarasari, Hartini, S., Mardhiyah, D. and Dr. Angga Febrian (2026) “When Time Doesn’t Matter: Investigating the Determinants and Consequences of Showrooming Behavior in the AI-Driven Era”, Journal of Artificial Intelligence and Technology, 6, pp. 98–107. doi: 10.37965/jait.2023.0805.